Marketing works. Why else are we drilled to not judge a book by its cover? Sometimes our marketing ideas work. Other times, they are a complete failure. And, you will never receive a more honest response than from a child. If they don’t like what you prepared, then they don’t [...]
Entries Tagged as 'Business'
Cookie Cutter Marketing
March 23rd, 2008 · No Comments
Costco Roadshow: Yamaha Pianos
March 22nd, 2008 · 15 Comments
Big fan of Costco. Occasionally, the local Costco will stage a roadshow featuring some interesting product. If I don’t buy that very day, I sometimes have to find another local Costco (but further away) that will be hosting the same roadshow. It always takes me a few minutes to track down the [...]
Credit Card Offers
February 7th, 2008 · 1 Comment
Made me look, but was that really the point? Everyone receives credit card offers. People with excellent credit. People with horrible credit. Maybe even people who have previously declared bankruptcy. Everyone gets credit card offers. So, what can the marketing department at a credit card company do to make [...]
Costco Playing Both Sides
December 30th, 2007 · No Comments
I love Costco. The store offers high-quality merchandise at low prices. This weekend, I joined the mad holiday rush and made a quick dash into the local warehouse store. Near the entrance, the Mountain View Costco was selling exercise equipment: treadmills, stationary bikes, etc. Just in time for New Year. [...]
Tags: Business
AT&T FamilyTalk Plan is Not Family Friendly
October 31st, 2007 · 3 Comments
“Your World. Delivered.” Or, so they say. Anyone try to get a FamilyTalk plan that includes cell phones with phone numbers from different area codes? I think this can be done, but after spending 50 minutes talking to various customer service people within AT&T, I have run out of patience. [...]
Tags: Business
Blame China
September 21st, 2007 · 2 Comments
Bloomberg.com: Chinese-Made Cribs Recalled After Three Children Die. The maker of Graco and Simplicity cribs recalled 1 million Chinese-made cribs after three children died.
Another China scandal right? Or so the headlines would lead you to believe. However, if you delve deeper into the news story, it reports that “[t]he problem with the [...]
Stop Clogging Our Bank Branches
September 13th, 2007 · No Comments
San Francisco Chronicle: BofA squeezes another buck out of noncustomers. Bank of America is leading the way, pushing up its ATM charge for noncustomers to $3 from $2 at 10,700 of its cash machines across the country as of last July. Other big banks are expected to follow suit.
The “money” quote is that [...]
Tags: Business
Gas Station User Interface
July 26th, 2007 · No Comments
Considering the prevalence of credit and debit cards in everyday commerce, you would think that the someone has already figured out the ideal layout for all the various keys needed to process a transaction. I see some version of this keypad at ATM machines, supermarkets, retail stores, wholesale supply stores, gas stations, etc. [...]
Tags: Business
Public or Private?
July 5th, 2007 · No Comments
New York Times: China Finds Poor Quality on Its Store Shelves. China said on Wednesday that nearly a fifth of the food and consumer products that it checked in a nationwide survey this year were found to be substandard or tainted, underscoring the risk faced by its own consumers even as the country’s [...]