Overseas Chinese Web Guide

With Cinco de Mayo being just one month away, I saw that Jack Daniel’s is already out with their Hispanic Gift Pack. Curiously, I spotted this package at an Asian supermarket instead of the local supermercado. I guess nothing says gracias like a bottle of Jack Daniel’s. I need to keep an [...]

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Stopped into 7-11 this afternoon and got The Finger. It’s actually a Butterfinger rebranded as The Finger for presumably an April Fool’s prank. As part of the promotion, the wrapper says “Go to Yahoo! and search ”THE FINGER” To find out more!” Besides the Butterfinger ad, Yahoo! also suggests: “Also try: [...]

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Marketing works. Why else are we drilled to not judge a book by its cover? Sometimes our marketing ideas work. Other times, they are a complete failure. And, you will never receive a more honest response than from a child. If they don’t like what you prepared, then they don’t [...]

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Made me look, but was that really the point? Everyone receives credit card offers. People with excellent credit. People with horrible credit. Maybe even people who have previously declared bankruptcy. Everyone gets credit card offers. So, what can the marketing department at a credit card company do to make [...]

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Last night, as I was cooking dinner, I received one of “those” phone calls. The ones you usually hope to avoid by signing up with the National Do Not Call Registry. As the seller started her sales pitch, I didn’t hang up. This time, I responded enthusiastically and placed a sizeable order. [...]

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