New York Times: Ford in Talks to Sell Volvo to Chinese Rival, Report Says. Ford Motor is in talks to sell its Volvo car business to its Chinese partner, Changan Automobile Group, the National Business Daily reported on Tuesday, citing an unnamed source at the Chinese company.
OK. The country that gave us melamine milk, pet food and candy may also acquire the automotive brand synonymous with product safety? I’ll believe it when it actually happens, but I see nothing but a total destruction of goodwill. I already don’t trust the Volvo brand as much under the care of Ford. I will trust it even less in the hands of a Chinese automotive company. Trust is earned, not purchased or sold. If you want to be the caretaker of the Volvo brand, you need to share their same passion for driver and passenger safety. Otherwise, you are just producing knock-offs.