Stopped into 7-11 this afternoon and got The Finger. It’s actually a Butterfinger rebranded as The Finger for presumably an April Fool’s prank. As part of the promotion, the wrapper says “Go to Yahoo! and search ”THE FINGER” To find out more!” Besides the Butterfinger ad, Yahoo! also suggests: “Also try: the middle finger.” Uh, great marketing stunt, I think.
The Finger
April 1st, 2008 · No Comments
Tags:butterfinger·marketing
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