Cookie Cutter Marketing

Peanut Butter SandwichMarketing works. Why else are we drilled to not judge a book by its cover? Sometimes our marketing ideas work. Other times, they are a complete failure. And, you will never receive a more honest response than from a child. If they don’t like what you prepared, then they don’t eat it. One easy way to make sandwiches more appealing is to use a cookie cutter. Suddenly, a regular peanut butter and jelly sandwich is transformed into a person, heart or a star. On one level, it makes no sense. Same bread. Same peanut butter. Same jelly. But, cut it into the shape of a gingerbread man and it’s delicious.

Keep that in mind the next time you are facing a challenge at home, work or elsewhere. There’s nothing wrong with your sandwich. It’s just the shape of the sandwich. A minor change can dramatically transform your product or career.

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